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Storytelling Lead
At Yellow Agency, we believe strategy only matters if it moves people. We’re looking for a Storytelling Lead, someone who understands that great storytelling is not decoration, but the engine that brings strategy to life.
This role is for a thinker and a maker. A creative who can translate insight into narrative, narrative into scripts, and scripts into compelling video, social, and campaign execution.
The Role:
As Storytelling Lead, you will own the narrative spine of our work ensuring every campaign, piece of content, and video tells a clear, human, and intentional story. You will bridge the gap between strategy and execution, working closely with strategists, designers, videographers, and clients to shape ideas from concept to final output.
Key Responsibilities:
- Lead narrative development across campaigns, brands, and platforms
- Translate strategic insights into strong storytelling frameworks and creative directions Write and oversee scripts for video content (short-form, long-form, digital campaigns) Guide video development from concept to execution, working closely with production teams
- Ensure consistency of tone, voice, and story across all touchpoints
- Lead narrative development across campaigns, brands, and platforms
- Translate strategic insights into strong storytelling frameworks and creative directions Write and oversee scripts for video content (short-form, long-form, digital campaigns) Guide video development from concept to execution, working closely with production teams
- Ensure consistency of tone, voice, and story across all touchpoints
- Collaborate with strategists to turn briefs into emotionally resonant ideas Work hands-on when needed: writing, shaping scenes, refining scripts, and improving flow
- Mentor junior creatives and elevate storytelling standards across the agency
- Collaborate with strategists to turn briefs into emotionally resonant ideas Work hands-on when needed: writing, shaping scenes, refining scripts, and improving flow
- Mentor junior creatives and elevate storytelling standards across the agency
Who You Are:
- A deep storyteller with a strong instinct for narrative, structure, pacing, and emotion
- Experienced in scriptwriting and video development (not just copywriting) Comfortable moving between big-picture thinking and hands-on execution Able to connect insight, culture, and human truth to brand storytelling
- Confident collaborating across strategy, creative, and production teams Detail-oriented, but never losing sight of the story
- Curious, culturally aware, and plugged into how people consume content today
Experience & Skills:
- 5+ years in storytelling, creative strategy, content, film, or advertising
- Proven experience developing scripts and video concepts from brief to execution
- Strong understanding of digital platforms and how stories adapt across formats
- Portfolio showing narrative thinking, not just finished visuals
- Agency experience is a plus, but not a requirement
How to Apply:
Send your CV, portfolio (or samples of scripts / video work), and a short note on how you approach storytelling to hello@yellow.co.ke