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KimFay

Facial Tissue

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What’s on the table

Fay Tissues wanted to celebrate women in a tangible and different way. As a brand that caters to mostly women, we wanted them to feel represented. As part of us and since International Women’s Day was coming up, we decided to show all our customers how much they mean to us and that we saw them for who they were and celebrated them.
Client: KimFay
Services: Branding
Year: 2024
Nerima Wako with a serious face holding a mango with angry teeth in route to food campaign our food is eating us
Willis Raburu holding tomato with an open mouth mocked up on the tomato
Pinky Ghelani Route to food campaign our food is eating us
Eric Kinoti very serious holding a mango with teeth in the route to food campaign our food is eating us

background

what’s on the table

The Route to Food Initiative, a driver for safer and healthier agricultural practices, contracted Yellow Agency in December 2019 to create an awareness campaign to empower and inspire Kenyans to demand safer and healthier food and inform farmers and consumers on the harmful effects of toxic chemical pesticides.

The campaign was also meant to get Kenyans to urge and push their respective MPs to join and support a parliamentary petition to ban the use of toxic pesticides in the country and, eventually, create a movement that would shape the future of Kenya on how food is grown and consumed in Kenya.

Client: Route to Food Initiative
Services: Social Media Campaign
Year: 2019/2020

key challenges

Engaging the public

The challenge was how to reach millions of people on social media, arm them with information on how toxic pesticides are affecting them and get them to take action in just eight weeks. We also had to address the fact that Route To Food’s social pages initially had less than 3,000 followers.

Methodology

We developed a new line of Facial Tissues with six unique designs representing different women in Kenya – celebrating their energy and uniqueness.
These six facial tissue packages went live in store on March 8th (International Women’s Day) and were covered online, receiving positive feedback on the colourful vibes and representation.

the outcome

This professional campaign titled ‘We See You’ was published in Kenya in March, 2024.

It was created for the brand: KimFay, by ad agency: Yellow Agency. This Content and Design media campaign is related to the Household Products industry and contains 5 media assets. It was submitted 10 months ago.
  • Woman in patterned jacket holds yellow bell pepper carved into a fist, symbolizing unity and food security. Text: “Strength & Togetherness. Save Our Farmers & Our Food.” Route to Food logo bottom right.
  • Man in maroon jacket gives thumbs-down holding a yellow-green mango. Text: 'Why Are Kenyans Burdened To Eat Unacceptable Food?' Logo at bottom right.
  • John Allan Namu with a serious expression holds up a red bell pepper featuring a raised fist symbol, against a plain background. Overlaid text reads: "Strength & Togetherness. Protect Our Farmers & Save Our Food." In the corner, the "Route to Food" logo appears.
  • Yellow Creative Agency Route to Food Campaign- Our food is killing us

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