Campaigns
Strategy
First
Every great campaign starts with a plan. At Yellow, we dig into the numbers, study the market, and uncover the insights that matter. We look at where your audience shops, how they spend their time, and what messages make them act. From there, we build a campaign strategy designed to perform.
Strategy
First
Campaigns start with strategy. We research audiences, analyse data, and define goals so every campaign is rooted in insights and designed to deliver impact in the right places.
Data
Driven
We don’t guess. We measure. Every creative choice is informed by data, from media selection to message timing. We analyse past campaigns, consumer behaviour, and retail performance to make sure your investment reaches the right people, in the right place, at the right time.
Data
Driven
We use metrics to guide decisions. From channel selection to message timing, campaigns are shaped by numbers that ensure resources are spent effectively and results can be measured clearly.
Trade
Smart
Whether your brand is battling for space in general trade kiosks or competing for attention in modern trade supermarkets, we adapt the creative and the media plan to fit the environment. The tone, visuals, and placements all work harder because they’re designed for the way people shop in each channel.
Trade
Smart
Kenya’s retail landscape is diverse. We design campaigns for general trade kiosks and modern supermarkets alike, tailoring the message to each environment for maximum relevance and visibility.
Creative
Power
From TV commercials and radio spots to billboards, activations, and digital extensions, we develop campaigns that feel consistent across every touchpoint. The story is the same, the execution adapts to fit where it’s seen.
Creative
Power
We develop campaigns that work everywhere. Whether TV, radio, digital, or billboards, your story feels consistent, while execution is adapted to suit each platform for stronger audience engagement.
Execution
Ready
We manage everything from concept to production to placement. That means working with top-tier production houses, trusted media partners, and in-market teams who make sure your campaign is seen and heard where it matters most.
Execution
Ready
From scripts to media placement, we manage every step of campaign production. Our partnerships with top production houses and media outlets ensure flawless execution and delivery.
Impact
Measured
The campaign doesn’t end when the ads go live. We track performance, gather insights, and refine as we go, ensuring your spend delivers real returns and your message lands with lasting effect.
Impact
Measured
Campaigns don’t end at launch. We track outcomes, measure ROI, and refine strategies in real time, ensuring your investment continues to work hard long after the first impression.
